Multi‐Channel Campaign

The Aim

To reach DUI offenders between 18 and 65 wanting an alternative to driving back to the Hudson Valley to get their cases resolved.

The Challenges

Identifying out-of-market drivers who received a DUI citation while in the Hudson Valley.

Reaching out-of-market-drivers searching for local attorneys.

The Approach

A banner and Google AdWord campaign using keyword, contextual, geographic, and site retargeting tactics.

The Results