Programmatic Ads
Highly targeted ads delivered to the right audience at the right time
Learn moreAuto Repair marketing
Auto repair marketing that wins the map pack
The three results in the local map pack take the overwhelming majority of calls. Getting into that pack is the entire strategy.
The problem
What usually goes wrong
These are the problems we see most often in auto repair accounts before we take them over.
- Losing calls to dealership service departments
- Review volume behind the shop down the road
- Emergency searches happening outside opening hours
The fix
How the engagement runs
Week 1
Audit
A full read of your current auto repair visibility: rankings, ad spend efficiency, tracking accuracy and the three competitors taking your calls.
Weeks 2–3
Foundation
Tracking fixed first. There is no point optimising against numbers that are wrong, and most accounts we inherit have broken conversion tracking.
Month 2+
Compound
SEO and content build the base while paid covers the gap. As organic rankings climb, paid spend gets reallocated rather than increased.
Ongoing
Report on jobs
Monthly reporting on booked work, not impressions. If the number is not moving, we say so and change the plan.
The niche
What makes auto repair different
The local map pack shows three results and takes most of the calls, so proximity, review recency and Google Business Profile completeness outrank almost everything on your website. A second location changes what you can rank for in a way more content never will. Specialising — European, diesel, EV, transmissions, fleet — cuts competition and raises ticket value. Demand spikes with weather: air conditioning in the first hot week, batteries in the first hard freeze.
The local map pack shows three results and takes most of the calls, so proximity, review recency and Business Profile completeness outrank almost everything on your website. A second location changes what you can rank for more than any amount of content. Specialising — European, diesel, EV, transmissions, fleet — cuts competition and raises ticket value, and demand spikes with the weather.
The checklist
What a well-run auto repair account has in place
If you are already working with an agency, this is a useful list to hold them to. If you are not, it is what we build first.
- A complete, current Google Business Profile with services, photos and a live review flow
- A review request tied to the service write-up, so it actually happens every time
- Specialisation pages for the higher-ticket work you want more of
- Seasonal campaigns funded and live ahead of the AC and battery spikes, not after
Channels
What we typically run for auto repair
Search Engine Optimization
More organic traffic that improves your search ranking
Learn morePPC Management
Paid campaigns managed against booked revenue, not clicks
Learn more
Questions
Auto Repair: common questions
Proximity to the searcher, which you cannot change, then review volume and recency, category and service accuracy, photos, hours, and consistent name, address and phone details across the web. Ask every customer for a review at pickup and keep the flow steady rather than in bursts. Complete every service and attribute on your profile. Expect months, not weeks, and expect less lift the further you sit from the town center.
It works only if your inspection and follow-up process converts that visit into real work, and if you can absorb the bay time. Measure average repair order from oil-change customers over the following year before scaling it. Many shops do better advertising diagnostics, a specific repair they are known for, or their warranty, which brings in customers who are not primarily price-driven.
Yes, for the work you actually want and are known for — the repairs with margin and the makes you have the tools and training for. Those pages rank for lower-competition searches and pre-qualify the caller. What does not work is generating dozens of thin pages for every make and model; they dilute the site and rank for nothing. Six good pages beat sixty templated ones.
Find out how we can help your business succeed.
Let's talk about your auto repair pipeline
Free audit, no obligation, and you keep the findings whether you work with us or not.
Free audit · No obligation · No long-term contract
Related
