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ITZ Digital

Who we serve

Five industries, five distinct strategies

A personal injury firm and a med spa both want more local calls, but almost nothing about how they get them is the same. These are the verticals we know well enough to be useful in.

Distinct marketing strategies for each industry we serve

Why we specialise

Depth in a few industries beats breadth across many

A personal injury firm and a med spa both want more local calls, but almost nothing about how they get them is the same — the keywords, the compliance rules, the buying cycle and the definition of a good lead all differ. These are the six fields we have run enough campaigns in to be genuinely useful.

A generalist agency learns your rules, your buying cycle and your definition of a good lead on your budget, in the first few months of the engagement. We have already run enough campaigns in each of these five fields to skip that — which is most of why the work moves faster and wastes less.

Five industry emblems converging into one growth strategy

Lawyers

Legal is the most expensive keyword set in local search. Winning it takes practice-area-specific pages, genuine authority signals, and bar-compliant ad copy — not a bigger budget.

$120+Typical cost per legal click before optimisation

Medical

Healthcare marketing has to prove ROI without leaking protected health information. We build tracking that stays compliant and still tells you which campaign filled the chair.

77%Of patients search online before booking

Real Estate

Buyer leads are cheap and abundant. Listing appointments are where the commission is — and they come from consistent local visibility rather than portal spend.

3xValue of a listing lead vs a buyer lead

Education

Education buyers research for months and rarely decide alone. Campaigns need to speak to the student and the person paying, often in the same visit.

9moTypical enrolment research window

Automotive

Auto services are chosen on distance, reviews and whether the shop answers the phone. Everything we do points at those three.

5miTypical search radius for auto services

Home Services

HVAC, plumbing and roofing jobs are won by the company that shows up in the map pack, answers the phone, and looks trustworthy in the reviews. Everything we run points at those three.

<1hrWindow before an emergency-service caller has phoned a competitor

Find out how we can help your business succeed.

Don't see your industry listed?

We work well beyond these five. If your business depends on local search, the playbook usually transfers — tell us what you do and we'll tell you honestly whether we can help.

Free audit · No obligation · No long-term contract