Programmatic Ads
Highly targeted ads delivered to the right audience at the right time
Learn moreRoofing marketing
Roofing marketing for a storm-driven, high-trust purchase
Roofing demand surges and collapses with the weather, and every storm brings out-of-town chasers. The work is holding a strong local presence year-round, surging fast after an event, and making your permanence impossible to miss.
The problem
What usually goes wrong
These are the problems we see most often in roofing accounts before we take them over.
- Feast-or-famine demand tied to storm events
- Storm-chaser competitors flooding the market after every hail event
- Insurance-claim confusion stalling the homeowner decision
The fix
How the engagement runs
Week 1
Audit
A full read of your current roofing visibility: rankings, ad spend efficiency, tracking accuracy and the three competitors taking your calls.
Weeks 2–3
Foundation
Tracking fixed first. There is no point optimising against numbers that are wrong, and most accounts we inherit have broken conversion tracking.
Month 2+
Compound
SEO and content build the base while paid covers the gap. As organic rankings climb, paid spend gets reallocated rather than increased.
Ongoing
Report on jobs
Monthly reporting on booked work, not impressions. If the number is not moving, we say so and change the plan.
The niche
What makes roofing different
Roofing is storm-driven and high-ticket. A hail or wind event can fill your schedule for a season and then leave it empty, so the marketing has to hold a steady baseline presence year-round and then surge within days of a storm, when demand is highest and shortest-lived. Insurance claims complicate every conversation — many homeowners do not know the process or their options. Repairs and full replacements are different buyers, storm-chaser competitors flood the market after every event, and trust signals (licensing, local reputation, warranty, real project photos) do enormous work because the horror stories are well known.
Channels
What we typically run for roofing
Search Engine Optimization
More organic traffic that improves your search ranking
Learn morePPC Management
Paid campaigns managed against booked revenue, not clicks
Learn more
Questions
Roofing: common questions
Hold a steady base spend all year so your rankings, reviews and Google Business Profile are already strong when a storm hits — you cannot build authority in the 72 hours after a hail event. Then keep a reserve you can deploy fast, because the window where displaced homeowners are actively searching is short and the storm-chasers move immediately. Use the quiet stretches to build referral relationships with realtors, property managers and insurance adjusters, which produce work regardless of the weather.
Most established roofers want both, but they convert differently. Claim customers need education — how the process works, what a supplement is, why you should not just take the first adjuster number — and that content builds trust and captures search demand. Cash-pay retail (older roofs, real-estate transactions, upgrades) responds to financing, warranty and curb-appeal messaging. Keep the two tracks separate in your pages and campaigns so neither message gets muddled.
Lean on everything they cannot fake: a local address and phone number, years in the community, a long and specific review history, manufacturer certifications, a real warranty backed by a company that will still be here in five years, and photos of actual local projects. Your search and social content should make the permanence explicit. Out-of-town operators win on speed and door-knocking; you win on being the company still standing behind the roof when they have moved to the next state.
Find out how we can help your business succeed.
Let's talk about your roofing pipeline
Free audit, no obligation, and you keep the findings whether you work with us or not.
Free audit · No obligation · No long-term contract
