One hero video, set and forget
A single expensive edit fatigues in weeks. Paid social rewards volume and variety, not production value.
Creative & Video
Ad and video creative built to be tested, not admired
The creative is the lever on paid social, and it fatigues fast. We produce testimonial edits, social clips and ad variants — cut from your footage, matched to your brand, and ready to run across every channel.
In plain terms
On paid social the audience is broad and the algorithm is good, so the ad itself does most of the work — the hook, the first two seconds, the format. That also means creative fatigues fast: the same three images across every audience is why a healthy account needs a pipeline of new variants every month, not one polished hero video.
Most of what we produce is editing, not shooting: cutting a testimonial down to the line that lands, turning one long job-site video into a month of vertical clips, and building the ad variants that a proper test needs. In our core metros we can arrange a shoot; everywhere else we direct a simple self-shoot and edit from there.
What’s included
- Testimonial and case-study video edits from your raw footage
- Short vertical clips for Reels, TikTok and YouTube Shorts
- A/B ad-creative variants — multiple hooks, formats and lengths per test
- Captions, lower-thirds and brand templates built once and reused
What you get
- 01
Creative audit
What is running now, what has fatigued, and the gaps against what each ad platform is asking for.
- 02
Production plan
A shoot brief or a self-shoot guide, plus a monthly output target tied to your active campaigns.
- 03
Edit & deliver
Finished cuts in every aspect ratio and length the channels need, on a predictable schedule.
- 04
Performance review
Which hooks and formats won, feeding the next round of variants.
The engagement
How the Creative engagement runs
The sequence rarely changes, even though every account does. Fix the foundation, launch what is fast, then compound.
Week 1
Audit what is running, flag what has fatigued, and map the gaps against what each active campaign is asking for. Set light brand guidelines if none exist.
Weeks 2–3
Shoot brief or self-shoot guide, then the first slate: a testimonial reel, a service explainer, and an initial set of ad variants to test.
Monthly
A steady output of new social clips and ad variants — multiple hooks, formats and lengths — cut from ongoing footage and delivered on schedule.
Ongoing
Review which hooks and formats won, and feed that into the next round.
Fit
Who Creative is for
And who it isn’t
If you have no footage and no budget to shoot any, this is limited. We can do a lot with stock, motion graphics and your existing photos, but the creative that performs in home services, medical and legal is almost always real people and real work. Plan a half-day shoot first.
- Your ad accounts are healthy but the creative is stale and results are sliding.
- You have raw footage — testimonials, job sites, walkthroughs — and no one to cut it.
- You are running the same three images across every platform and every audience.
What goes wrong
Where Creative usually gets wasted
The failure modes we see most often when this channel is run without discipline — worth checking your current setup against.
Reposting the same cut everywhere
A horizontal ad dropped into Reels or TikTok reads as an ad and gets skipped. Each platform needs a native aspect ratio and pacing.
Polished but generic
Stock footage of smiling strangers underperforms a slightly rough clip of your actual team on an actual job, every time.
How we measure it
What a working Creative account looks like
Booked jobs are the goal. These are the earlier reads that tell us the channel is on track to get there.
Creative that keeps working
A tested library of hooks and formats, refreshed on a schedule so cost per result does not climb week over week.
Lower cost per result
Native, well-hooked creative earns cheaper reach from the platforms and holds attention longer.
A content library you own
Every clip, edit and template delivered to you in every ratio and length, reusable across organic and the site.
Faster testing
Enough variants in rotation that the account can actually learn which message works, rather than guessing.
Questions
Creative: common questions
Both, depending on the market. In our core metros we can arrange a shoot; everywhere else we direct you through a simple self-shoot — what to capture, on what, in what order — and edit from there. Most of our work is editing: cutting testimonials, turning one long job-site video into a month of social clips, and producing ad variants for testing.
For paid social, more than most businesses run. Creative fatigues in weeks, so a healthy account needs a few new variants every month — different hooks, formats and lengths — not one polished hero video. For organic and the website, less: a strong testimonial reel, a service explainer or two, and a library of short clips you can post from.
Yes. We work from your colours, fonts, logo and tone, and if those are not defined we will set light guidelines first so everything is consistent. The goal is creative that looks like you, not like a template — captions, lower-thirds, intro and outro all built once and reused.
It scales with volume and whether we are shooting. A single testimonial edit from your footage is a small fixed project; an ongoing monthly plan that feeds a steady stream of ad and social creative is priced per month against how many pieces you need. We scope it after seeing what footage you have and what the ad accounts are asking for.
Find out how we can help your business succeed.
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