One-time audit
$750–$1,500
A full technical and Google Business Profile audit with a prioritised action list — no ongoing commitment.
Get a quotePricing
Straightforward pricing, by service and program
Every program is scoped to your market and competition, so these are typical ranges, not exact quotes. Reach out for a number specific to your business — the audit is free.
SEO programs
Monthly local SEO retainers
Scoped as a one-time audit or an ongoing monthly plan. Some clients start with a single audit to see where they stand, then move to a retainer once they know the priorities.
Starter
$600–$1,000/mo
Solo practices or newer businesses in a lower-competition market. Covers Google Business Profile optimisation and foundational on-page SEO.
Get a quoteMost popular Growth
$3,000–$5,500/mo
Most mid-size businesses in competitive metros. Adds ongoing content, ethical link building, and multi-service or multi-practice-area targeting.
Get a quoteAggressive
$7,000–$12,000+/mo
High-competition categories like personal injury law in a major market, or businesses with multiple locations to rank simultaneously.
Get a quote
Google Ads
Monthly Google Ads management
We manage your Google Search and Local Service Ads campaigns end to end — keyword strategy, ad copy, bid management and monthly optimisation.
Ad spend is billed separately, direct to Google.
One-time setup
$500–$900
Account build, keyword research and first campaign launch — no ongoing management included.
Get a quoteStarter
$450–$700/mo
Single-campaign management for a solo practice or single-location business.
Get a quoteMost popular Growth
$1,800–$3,200/mo
Multi-campaign management across Search and Local Service Ads, with monthly A/B testing.
Get a quoteMulti-location
$4,000+/mo
Coordinated campaigns across multiple locations or practice areas under one account.
Get a quote
Lead sales
Buy exclusive, pre-qualified leads by practice area
Rather than managing your own ad account, you can buy exclusive leads outright — priced per qualified lead, not per click. Pricing tracks case value and local competition.
Family law
$20–$45/lead
Lower per-lead cost, but higher volume needed since not every lead becomes a signed case.
Get a quoteMost popular Personal injury
$60–$90/lead
The highest per-lead cost in legal marketing, driven by high case values and heavy competition.
Get a quoteCriminal defense
$35–$65/lead
Mid-range pricing with strong local variation depending on court density in your area.
Get a quote
Meta Ads
Facebook & Instagram campaign management
Creative, targeting and monthly optimisation for social campaigns.
Ad spend is billed separately, direct to Meta.
One-time campaign
$600–$1,000
A single seasonal or promotional campaign, built and launched as a one-off project.
Get a quoteMost popular Monthly plan
$450–$750/mo
Ongoing creative refresh and audience testing across Facebook and Instagram.
Get a quoteMulti-location
$2,200+/mo
Coordinated social campaigns across multiple locations under one account.
Get a quote
Programmatic ads
Display and video, placed automatically
Automated display and video placement across the web and streaming apps, targeted to your service area.
Media spend is billed separately.
One-time campaign
$1,000–$1,800
A single seasonal push, ideal for a launch or a limited-time promotion.
Get a quoteMost popular Monthly plan
$700–$1,300/mo
Ongoing brand awareness alongside your search and social programs.
Get a quoteMulti-market
$3,500+/mo
Coordinated placement across several service areas or brand locations.
Get a quote
Website design & build
A site built to load fast and convert
Priced as a one-time build. Sign up for a monthly Web Maintenance plan below and we waive the design & build cost entirely.
Web maintenance
One monthly plan, every housekeeping task covered — and the build cost waived
Sign up for any Web Maintenance plan and we waive your Design & Build fee — you pay only the monthly rate. Every tier includes hosting, security monitoring, backups, uptime monitoring, plugin/CMS updates and routine edits.
Essential
$99–$180/mo
Hosting, uptime monitoring, security scanning, weekly backups and CMS/plugin updates. Up to 30 minutes of content edits per month.
Get a quoteMost popular Standard
$350–$550/mo
Everything in Essential, plus malware monitoring and removal, daily backups, speed tuning and up to 3 hours of edits or design tweaks per month.
Get a quotePremium
$900–$1,500/mo
Everything in Standard, plus a dedicated firewall and DDoS protection, staging-site testing for every change, priority same-day edits and unlimited content updates.
Get a quote
Every tier includes
- Managed hosting & CDN
- SSL certificate management
- Uptime monitoring & alerts
- Cybersecurity monitoring
- Malware scanning & removal
- Automated backups
- CMS, plugin & theme updates
- Broken link & 404 checks
- Page speed optimisation
- Content edits & tweaks
- Form & integration testing
- Monthly health report
Reputation & reviews management
Build and protect your review rating
Review generation, monitoring and response across Google and your industry-specific platforms.
One-time cleanup
$500–$900
An initial review audit and response pass to clear out stale, unanswered reviews.
Get a quoteMost popular Monthly plan
$180–$350/mo
Ongoing review requests, monitoring and response within 48 hours across all platforms.
Get a quoteMulti-location
$900+/mo
Coordinated review management across multiple locations or profiles.
Get a quote
Creative & video
Testimonial edits, social clips and ad creative
Cut from your raw footage and ready to run across every channel above.
One-time project
$400–$900
A single testimonial edit or ad cut, delivered ready to run.
Get a quoteMost popular Monthly content plan
$350–$650/mo
A steady stream of social clips and ad creative each month, cut from ongoing footage.
Get a quoteCampaign bundle
$1,800+
A full set of edits — testimonial, social clips and ad creative — for a single campaign launch.
Get a quote
Questions
Common questions about pricing
How the ranges work, what's included, and what isn't.
Cost depends on your market's competitiveness, your current site condition, and how many services or locations you need covered. We scope every quote after a free audit, so you see the plan and the price together.
Most programs run month-to-month after an initial 90-day setup period, since SEO needs that runway to show measurable movement. You keep your accounts, analytics and creative either way.
Design & Build is quoted as a one-time project, scoped to your site's size and features. If you sign up for a Web Maintenance plan, that one-time cost is waived — you only pay the monthly rate.
No. Management fees cover our work — strategy, setup, optimisation and reporting. The media budget is billed separately, direct to Google or Meta, so you keep full visibility and control of it.
Yes, and most clients do — SEO plus paid search is the common starting pair. We scope the combined program after the audit and bill it as one monthly retainer, with the reporting rolled up so you see the whole picture.
From the blog
More on how pricing works
Per-lead costs by practice area, what drives an SEO retainer up or down, and how to budget a paid campaign.
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Get a number specific to your business
Free audit, no obligation. Or call 800.647.6917 and we'll scope it on the phone.
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