Programmatic Ads
Highly targeted ads delivered to the right audience at the right time
Learn moreHVAC marketing
HVAC marketing built around the weather and the replacement sale
No-cool and no-heat calls are won on proximity and speed to answer. System replacements are won on trust, financing and a good in-home consultation. We run them as two different campaigns.
The problem
What usually goes wrong
These are the problems we see most often in hvac accounts before we take them over.
- Demand spikes the campaign is not scaled up to catch
- Emergency calls landing outside business hours
- Replacement leads lost in a pile of low-ticket repair calls
The fix
How the engagement runs
Week 1
Audit
A full read of your current hvac visibility: rankings, ad spend efficiency, tracking accuracy and the three competitors taking your calls.
Weeks 2–3
Foundation
Tracking fixed first. There is no point optimising against numbers that are wrong, and most accounts we inherit have broken conversion tracking.
Month 2+
Compound
SEO and content build the base while paid covers the gap. As organic rankings climb, paid spend gets reallocated rather than increased.
Ongoing
Report on jobs
Monthly reporting on booked work, not impressions. If the number is not moving, we say so and change the plan.
The niche
What makes hvac different
HVAC demand is almost entirely weather-triggered: the phone rings off the hook in the first week of real heat and the first hard freeze, and goes quiet in the shoulder seasons. Emergency no-cool and no-heat calls are pure proximity, hours and reviews — and they arrive outside business hours as often as not. System replacements are a different sale entirely: a multi-thousand-dollar considered purchase where financing, efficiency ratings, brand and a trusted in-home consultation matter, and where paid social and retargeting have a real role.
Channels
What we typically run for hvac
Search Engine Optimization
More organic traffic that improves your search ranking
Learn morePPC Management
Paid campaigns managed against booked revenue, not clicks
Learn more
Questions
HVAC: common questions
You have to already be live and bid competitively before the spike, because the firms that wait until the phone starts ringing are a week behind. We keep a base campaign running year-round to hold rankings and reviews, then a seasonal budget that scales up on the forecast — the first sustained hot or cold stretch. After-hours ad scheduling and an answering path that can actually book a truck are non-negotiable during those windows.
Yes. A no-cool emergency wants the closest company that can come now — proximity, hours, reviews, a fast answer. A replacement buyer is comparing efficiency, financing, brand and installer reputation over days. Separate pages, separate campaigns, separate conversions (a booked service call versus a requested in-home estimate), and separate follow-up. Blending them wastes emergency budget on tyre-kickers and buries replacement leads in a pile of drain-clear calls.
Maintenance plans are worth marketing, but usually to existing customers and warm leads rather than cold search traffic — the economics rarely work at cold-acquisition cost. Use email, invoice inserts and the technician at the end of a service call. Where paid does help is promoting the plan as a differentiator on your service pages and in retargeting, so it is part of why someone chooses you rather than a standalone acquisition play.
Find out how we can help your business succeed.
Let's talk about your hvac pipeline
Free audit, no obligation, and you keep the findings whether you work with us or not.
Free audit · No obligation · No long-term contract
