No follow-up past the first attempt
Most booked work comes from the second or third contact. A single "we tried them once" call throws away paid leads.
Lead Generation
A predictable pipeline, measured to the booked job
The channels above only matter if the lead reaches a human and gets followed up. We connect the ads to your CRM, chase the no-shows, and report on revenue rather than form fills.
In plain terms
Lead generation is the whole path treated as one system: the channels that create demand, the pages that capture it, the tracking that proves where it came from, and the follow-up that turns a form fill into a booked job. Run as separate pieces by separate vendors, the handoffs are where leads leak.
The number we manage to is cost per booked job, and the biggest lever is usually not the ad spend — it is speed to first contact and the second and third follow-up attempts that most businesses never make.
What’s included
- CRM integration and lead routing
- Speed-to-lead automation — SMS and email within 60 seconds
- Long-term nurture for leads that are not ready yet
- Reporting from first click through to closed revenue
What you get
- 01
Lead capture
Forms, chat and call tracking unified so no source goes unattributed.
- 02
Instant response
Automated SMS and email the moment a lead lands — the single biggest driver of contact rate.
- 03
Nurture sequences
Email and SMS journeys for the 70% of leads who are researching, not buying today.
- 04
Closed-loop reporting
CRM outcomes pushed back into the ad platforms so bidding optimises on revenue.
The engagement
How the Lead Generation engagement runs
The sequence rarely changes, even though every account does. Fix the foundation, launch what is fast, then compound.
Weeks 1–2
Map the current funnel end to end, find the leaks — dead tracking, slow callbacks, forms going to an unwatched inbox — and fix those first.
Weeks 3–6
Stand up the capture and routing: landing pages, call tracking, CRM or inbox routing, and an automated follow-up sequence.
Months 2–3
Turn on the demand channels — search, social, or both — feeding the now-instrumented funnel, and tune against booked jobs.
Ongoing
Weekly review of lead source, response time and close rate, with budget and follow-up scripts adjusted to what converts.
Fit
Who Lead Generation is for
And who it isn’t
This is not a lead-buying service. We do not resell shared contacts from a broker list. If you want a pile of leads delivered without changing how your team responds to them, we are the wrong agency for the job.
- Leads arrive from several places and nobody can say which source produced paying work.
- Inquiries sit for hours before anyone responds, and no-shows are a recurring cost.
- You use a CRM, or are ready to adopt one, and someone is accountable for follow-up.
What goes wrong
Where Lead Generation usually gets wasted
The failure modes we see most often when this channel is run without discipline — worth checking your current setup against.
Leads landing in an unwatched inbox
A form that emails an address nobody checks after 5pm is a lead-generation system that generates competitors’ customers.
No source attribution at intake
If staff do not capture where each lead came from, you cannot tell which channel to fund and which to cut.
How we measure it
What a working Lead Generation account looks like
Booked jobs are the goal. These are the earlier reads that tell us the channel is on track to get there.
Cost per booked job
The one number the system is managed to — what it costs to put a real, scheduled job on the calendar.
Faster speed to lead
Time from inquiry to first live contact, measured and shortened, because it is the single biggest driver of close rate.
Every lead attributed
A source on every inquiry, so budget follows what actually books work instead of what looks busy.
Fewer leaks
The gaps between ad, page, CRM and callback closed, so the leads you already pay for stop falling through them.
Questions
Lead Generation: common questions
No. We build the system that generates and routes your own leads: ads, forms, calls and chat feeding your CRM with attribution attached. Purchased broker leads are shared with your competitors, arrive without context, and stop the day you stop paying. What we build belongs to you, including the contact records, the tracking setup and the reporting.
CRM integration, call tracking and instant-response automation usually take two to four weeks, depending on how cooperative your CRM is and whether your follow-up process is written down anywhere. Nurture sequences come next, once we know what real objections sound like. Closed-loop reporting needs a full sales cycle of data before the numbers mean anything, often a quarter or more.
The number of systems that have to talk to each other, and how much of the follow-up content we write. Connecting one form to one CRM is straightforward. Routing calls, chat and forms across several locations into a CRM with custom fields, then pushing outcomes back to the ad platforms, is a bigger build. Software subscriptions get billed to you directly, not marked up.
Because someone who just submitted forms on three websites goes with whoever calls back first. Responding within a couple of minutes is a different business than responding in an hour, and the gap shows up in contact rate more clearly than almost any other change we make. Automation buys you the first touch. A human still has to make the second.
Find out how we can help your business succeed.
Want to know what lead generation would cost you?
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