Programmatic Ads
Highly targeted ads delivered to the right audience at the right time
Learn moreDentists marketing
Dental marketing that fills the schedule, not just the inbox
A dental practice does not need more leads — it needs more of the specific procedures with margin. Campaigns segmented by procedure change the mix, not just the volume.
The problem
What usually goes wrong
These are the problems we see most often in dentists accounts before we take them over.
- New patient specials attracting one-visit price shoppers
- Implant and ortho enquiries buried in general hygiene traffic
- Insurance questions consuming front-desk time
The fix
How the engagement runs
Week 1
Audit
A full read of your current dentists visibility: rankings, ad spend efficiency, tracking accuracy and the three competitors taking your calls.
Weeks 2–3
Foundation
Tracking fixed first. There is no point optimising against numbers that are wrong, and most accounts we inherit have broken conversion tracking.
Month 2+
Compound
SEO and content build the base while paid covers the gap. As organic rankings climb, paid spend gets reallocated rather than increased.
Ongoing
Report on jobs
Monthly reporting on booked work, not impressions. If the number is not moving, we say so and change the plan.
The niche
What makes dentists different
Your constraint is chair time, not enquiry volume, so the real question is which procedures fill it. Insurance mix drives everything: a PPO-heavy practice competes on convenience and availability, while a fee-for-service practice has to build trust before the patient ever calls. Demand is predictably seasonal — benefits expire at year end, deductibles reset in January — and high-value cases like implants and ortho involve weeks of consideration plus a financing conversation.
General dentistry competes on proximity, insurance acceptance and reviews — a map-pack and Business Profile game. High-value work — implants, clear aligners, cosmetic, full-arch — behaves like elective retail, with a longer consideration window and real price comparison, and often justifies its own campaigns and landing pages separate from the "new patient" funnel.
The checklist
What a well-run dentists account has in place
If you are already working with an agency, this is a useful list to hold them to. If you are not, it is what we build first.
- A Google Business Profile with current hours, full service list, real photos and a steady review flow
- Separate landing pages and campaigns for high-value procedures, not just a general new-patient page
- Online scheduling wired into campaigns, with the phone path kept short for everyone else
- Insurance and financing information visible early, since it is a top pre-booking question
Channels
What we typically run for dentists
Search Engine Optimization
More organic traffic that improves your search ranking
Learn morePPC Management
Paid campaigns managed against booked revenue, not clicks
Learn more
Questions
Dentists: common questions
It works if the offer is a gateway to treatment you actually want and your team can convert it. A discounted exam that mostly attracts people who never return costs you chair time twice. Look at what those patients accept over the following year before you judge the campaign. Practices moving toward fee-for-service usually do better leading with availability, a specific problem solved, or a membership plan than with a price cut.
Separate them completely. Different pages, different campaigns, different budgets, and a different conversion — a consultation, not an appointment request. These are considered purchases; people read, compare and worry about cost, so the page has to cover the process, the timeline and financing honestly. Expect a longer lag between click and booked case than you see for hygiene, and measure by case value accepted rather than lead count.
Start before the effective date, not after. Existing patients need a direct explanation of what changes for them, in writing and from your team rather than from the insurer. New patient marketing then shifts away from insurance-led messaging toward what you do that is worth paying for, plus any membership plan you offer. Expect a dip in enquiry volume and a rise in the value of the ones you get.
Find out how we can help your business succeed.
Let's talk about your dentists pipeline
Free audit, no obligation, and you keep the findings whether you work with us or not.
Free audit · No obligation · No long-term contract
Related
