We exist to empower businesses as a strategic consulting partner

You only pay for what runs. Programmatic and display campaigns are billed on delivered impressions, so an underdelivery shows up as unspent budget rather than a charge. When we see a flight tracking behind pace, we tell you before the end date and give you the choice: extend the flight, widen the targeting, or take the money back. Underdelivery usually means the audience was drawn too tight — that's a signal worth acting on, not just a refund.

Yes. Copy, images, landing page URLs, budgets and targeting can all change mid-flight. Two caveats. New creative goes back through platform review, which is usually minutes but can take a day. And on Google and Meta, edits reset the learning period, so an algorithm that had figured out who to show your ad to starts over. We batch small changes into a weekly release rather than nudging a campaign daily.

Yes. Ad creative we produce for you is yours — the layered files, the video cuts, the copy. Same for the accounts: Google Ads, Meta Business Manager and your analytics stay in your name, with us added as a user you can remove. Stock photography and licensed music are the one exception, since those licenses carry their own terms, and we'll tell you which assets they cover.

A paid search or social campaign on an existing account can be live in about a week. The gating item is almost never the ads — it's access, tracking and the page the click lands on. Programmatic flights need longer because inventory is booked ahead. Local Service Ads take longest: license and background checks run on Google's timeline, not ours. If you need something live sooner, we'll tell you which corners that cuts.

Three things set it: what a click costs in your category and metro, what one customer is worth to you, and how many you can actually handle. A personal injury click costs many times what a dental hygiene click costs, so the same budget buys very different volume. Work backward — take the revenue from one closed job, decide what you'd pay to win it, and multiply by the jobs you want. We'll price your market before you commit.

Paid ads tell you inside two to four weeks whether the offer and targeting are right, though bidding needs roughly a month of conversion data before it steadies. SEO is slower: expect first ranking movement around 90 days and meaningful lead volume between months four and six. We set a review at 90 days against agreed numbers. If a channel isn't earning its budget by then, we move the money instead of defending the plan.

Sometimes. If your business runs on local search — a phone that has to get answered, high-value inquiries, a defined service area — the playbook usually transfers. What we will not do is take on a category we have never run and learn it on your budget. Tell us what you do and we will give you an honest answer about whether we are the right fit or whether a specialist in your field would serve you better.

Week one is the audit and agreeing the numbers we will be judged on. Weeks two and three are fixing tracking and the technical foundation. Month two is launching paid to cover the immediate gap while the organic work builds. By day 90 you have a review against the agreed targets and a clear decision about where the next quarter’s budget goes.