Legal
Finding Clients for a New York Attorney
Client acquisition in one of the most expensive legal ad markets in the country, where the win came from conversion rate rather than budget.
- Client
- New York law firm
- Industry
- Legal
- Channels
- Google AdsSEOWebsite Design
The challenge
A New York firm was competing for some of the most expensive keywords in legal search, against firms and lead brokers with far larger budgets. Matching their spend was not an option, so the campaign had to win on efficiency — getting more signed matters out of the same clicks.
The strategy
We rebuilt the practice-area pages the ads pointed at so each one answered the specific question behind the search, tightened the campaigns to the case types the firm actually wanted, and reviewed call recordings with the intake team to close the gaps where qualified callers were being lost. SEO built an organic position underneath the paid spend so cost per lead could fall over time.
The results
The gains came from conversion rate and case-type targeting rather than budget — the pattern that lets a smaller firm compete in an expensive market. Campaign figures are available on request.
Detailed results available on request
Campaign-level figures for this engagement aren’t published here. Ask us on a call and we’ll walk you through what was measured and what it produced.
Request the numbersQuestions
Common questions about this case study
The campaign-level figures for these engagements live in reporting we do not publish without client sign-off. We will walk you through what was measured and what it produced on a call. Every future case study we publish will carry client-approved numbers on the page.
It varies by starting point, channel and market. Paid campaigns show signal within a few weeks; SEO-led work compounds over three to six months. Each engagement here set its own success metric up front and was judged against it.
Yes. Start with a free audit — we will look at your current visibility, your competitors and the gap between them, and outline an approach for your industry and market. You keep the findings whether or not you work with us.
No. Our programs run month-to-month after an initial setup period. We earn renewals with results, and you keep your ad accounts, analytics and creative if you leave.
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