Education
Targeting Parents for a Private School Open House
Open house attendance driven by targeting parents of school-age children inside a defined catchment, timed against the admissions calendar.
- Client
- Independent private school
- Industry
- Education
The challenge
An independent school needed a strong turnout at a single open house — the event that does most of the enrolment work — from families inside a specific catchment, with school-age children, during the narrow window when admissions decisions are actually being made.
The strategy
Paid social and programmatic were targeted tightly by geography, household composition and parental interest signals, with creative that spoke to the questions parents actually ask about outcomes and fit. Registrations fed a lead-generation flow that confirmed the RSVP, reminded families as the date approached, and followed up with non-attendees afterward.
The results
The combination of a tight audience definition and a full reminder-and-follow-up sequence is what turns event marketing into booked tours and applications rather than a list of names. Detailed figures are available on request.
Detailed results available on request
Campaign-level figures for this engagement aren’t published here. Ask us on a call and we’ll walk you through what was measured and what it produced.
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Common questions about this case study
The campaign-level figures for these engagements live in reporting we do not publish without client sign-off. We will walk you through what was measured and what it produced on a call. Every future case study we publish will carry client-approved numbers on the page.
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