Non-profit & media
ITEGA
Awareness and stakeholder engagement for a non-profit working on information trust and digital media standards.
- Client
- ITEGA
- Industry
- Non-profit & media
- Channels
- SEOContent MarketingWebsite Services
The challenge
A non-profit working on a complex, technical subject — information trust and digital media standards — needed to be findable and credible to a specific audience of publishers, technologists and funders, without a large budget for paid promotion.
The strategy
The work was organic-first: an SEO and content program that built out clear, authoritative pages on the organisation’s areas of focus, plus website care to keep the site fast, current and easy to update as the initiative evolved. The goal was to make ITEGA the reference point when someone searches the topics it works on.
The results
For a mission-driven organisation, owning the search results for its own subject area is the most durable form of awareness — it keeps working between grant cycles. Detail is available on request.
Detailed results available on request
Campaign-level figures for this engagement aren’t published here. Ask us on a call and we’ll walk you through what was measured and what it produced.
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Common questions about this case study
The campaign-level figures for these engagements live in reporting we do not publish without client sign-off. We will walk you through what was measured and what it produced on a call. Every future case study we publish will carry client-approved numbers on the page.
It varies by starting point, channel and market. Paid campaigns show signal within a few weeks; SEO-led work compounds over three to six months. Each engagement here set its own success metric up front and was judged against it.
Yes. Start with a free audit — we will look at your current visibility, your competitors and the gap between them, and outline an approach for your industry and market. You keep the findings whether or not you work with us.
No. Our programs run month-to-month after an initial setup period. We earn renewals with results, and you keep your ad accounts, analytics and creative if you leave.
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